Man whiteboarding an automated email flow

Klaviyo: Automate your DTC email marketing

Klaviyo is an incredibly powerful engagement marketing platform designed to help ecommerce businesses communicate more effectively with their customers. With our comprehensive guide, you'll get the insights and tips you need to make the most of Klaviyo's features, such as segmentation, automation, and analytics.

Setting Up an Account and Integrating Platforms.

To get started with Klaviyo, you will first need to create an account and connect it to the ecommerce platform or email service provider that you plan to use. This may include Shopify, Magento, BigCommerce, WooCommerce and others. Fortunately, setting up your account is very straightforward, and all you have to do is follow the easy instructions provided in the Klaviyo dashboard. Once you’ve connected your desired platforms, you’re ready to start using Klaviyo!

Automated emails & SMS made easy with Klaviyo.

Klaviyo makes it quick and easy to set up automated emails and SMS for your subscribers. Automated emails are messages that are triggered when a certain event takes place such as a purchase, sign-up or abandoned cart. With Klaviyo’s automated email flows, you can target different customers with different messages. For example, if someone purchases a product from your store, you can send them an automated thank you email with content personalized to their interests and preferences. Automating emails is one of the most effective ways to stay in front of your customers and build relationships throughout their journey.

Create Mailing Lists and Segments for Your Audience.

To get the most out of Klaviyo, you need to segment and divide your audience into different lists. This way, you’ll ensure that the right people get the right messages. Start by creating a master mailing list that includes all of your contacts including subscribers and customers alike. Then, use segments to break down the list into separate types of contacts who have similar interests and behaviors. This way, you can easily send messages that are tailored for each particular segment.

Engage Your Customers with Customizable Emails & Flows.

Personalization helps you engage and retain customers easily. With Klaviyo, you can create beautiful emails and automated workflows to send timely messages customized to each recipient. You’ll be able to easily craft email campaigns with built in templates, or you can run sophisticated flows that cater to different customer segments. You can even set up triggered messages based on certain behaviors and time frames so that you’ll never miss the right opportunity to reach out!

Optimize Your Campaigns With A/B Testing and Advanced Insights.

A/B testing is an essential component of optimizing your campaigns and ensuring maximum engagement. The benefit of A/B testing with Klaviyo is that you can conduct split tests on any aspect of your emails — from subject lines, to images, to calls to action. Additionally, Klaviyo’s advanced insights allow you to monitor the performance of your campaigns in real-time, so you can make adjustments where necessary and optimize for the best results.

Do you need help increasing your email & SMS marketing ROI? Let's chat.

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