KH Consulting
Shopify consulting for B2B and hybrid brands
Strategic Shopify consulting for wholesale, B2B, and hybrid commerce: clearer buyer journeys, a tighter app stack, and conversion you can measure—without bloated agency retainers.
Who this is for
Operators
Hybrid wholesale / DTC
Teams balancing catalogs, price rules, and direct buyers.
- Complex buyer journeys
- Ops + finance friction
- Fragmented stack decisions
Leaders
Industrial & manufacturing-adjacent
Brands where trust, spec sheets, and fulfillment reality matter.
- SKU + channel complexity
- Long sales cycles
- Channel conflict risk
Product & growth
Owners of the roadmap
Teams who need clear tradeoffs—not another vendor pitching a six-month build.
- Stakeholder priorities in conflict
- Tech debt vs. revenue pressure
- Thin internal Shopify depth
What quietly breaks revenue
Fragmented buyer experience
Customers hit friction your org has learned to tolerate—especially in B2B and hybrid journeys.
Stack sprawl without a roadmap
Apps, scripts, and one-off fixes pile up with no shared prioritization model.
Services
Focused engagements with clear deliverables—diagnose constraints, prioritize by revenue and risk, then ship in tight loops.
Shopify B2B consulting
Catalogs, rules, and buyer journeys for hybrid models.
Shopify audit
Stack, theme architecture, performance, and workflows—prioritized for impact.
Shopify Plus consulting
When complexity demands platform depth, integrations, and governance.
How I think about Shopify work
You do not need more generic Shopify tips. You need clear tradeoffs, sharp prioritization, and someone who ties storefront work to how the business actually sells—in B2B and hybrid, not just DTC headlines.
- Diagnosis before tactics.
- Prioritization beats random experiments.
How I work
Step 1
Diagnose
Clarify constraints, data, buyer reality, and technical debt.
Step 2
Prioritize
Rank initiatives by revenue, risk, and feasibility.
Step 3
Execute
Ship in tight loops with measurable checkpoints.
FAQs
No. B2B and wholesale use Shopify’s B2B capabilities and are available on Standard and Plus, depending on your plan and configuration. Plus is a separate decision—usually about checkout scale, automation, multi-store, or governance—not a prerequisite for B2B.
Structured and direct—async by default, working sessions when decisions need a room, and checkpoints tied to shipped behavior—not slide milestones.
When constraints involve checkout extensibility at scale, advanced automation, multi-store or org complexity, or governance needs Standard cannot meet. B2B and wholesale are not gated on Plus—tier follows your requirements, not the channel model.