Service
Conversion optimization
CRO here means connecting journeys, merchandising, and checkout behavior to revenue—not running endless tests without a measurement spine. Prioritized for B2B and hybrid storefronts where “conversion” is rarely a single page.
What usually misfires
Activity without a baseline
Teams ship changes faster than they measure—so wins and losses are stories, not comparable events.
B2B funnels treated like DTC
Optimization focuses on PDP clicks while revenue lives in quotes, reorders, and account workflows.
Checkout friction confused with “UX polish”
Theme tweaks mask policy, inventory, and payment edge cases that actually kill deals.
What we examine
Measurement & baseline
Align on north-star metrics, segment definitions, and event integrity—so experiments and fixes compare to something defensible.
Journeys, IA & merchandising
How buyers find, configure, and request—especially for multi-SKU, account, and reorder paths.
Checkout, policies & edge cases
Surface where policy, shipping, tax, and payment logic conflict with buyer reality—before another A/B on button color.
Test roadmap & learning cadence
Translate findings into a sequenced backlog: hypothesis, expected signal, effort, and owner—so learning compounds.
How decisions get made
Evidence before opinion. We start from data you already have—or fix collection if you don’t—before recommending redesigns.
Revenue over vanity. If a metric doesn’t connect to pipeline, margin, or retention, it does not drive the roadmap.
Small batches. Prefer discrete, reversible changes with clear acceptance checks over big-bang relaunches that hide what worked.
FAQs
No. Engagements are scoped with hypotheses, timelines, and exit criteria. Ongoing work is optional and structured—not a hamster wheel.
Yes—read access at minimum. If events are broken, we say so early and fix the spine before optimizing symptoms.
We specify what to change and why; your designers and developers implement—or we scope implementation help where it makes sense.