Service

Fractional Shopify advisor

Ongoing strategic support for leadership and ecommerce teams: clear steer on Shopify, stack, and tradeoffs—structured cadence, durable automations and workflows, and decisions that stick without adding headcount.

Monthly or biweekly cadence · Async + working sessions

Who this fits

Leadership

C-suite & GM sponsors

You need an honest filter on vendor noise, roadmap bets, and risk—without hiring a full-time ecommerce executive.

  • Board-level questions on spend
  • M&A or replatform pressure
  • Conflicting internal owners

Ecommerce & product

Directors owning the number

You run the roadmap but lack a senior Shopify-native sparring partner who understands B2B and hybrid reality.

  • Prioritization fights
  • Thin bench on platform depth
  • Agency churn

Ops & IT

Teams bridging systems

You need alignment between storefront, ERP, and support—without endless integration fire drills.

  • Incident-driven priorities
  • Unclear ownership of data
  • Release anxiety

What advisory covers

Roadmap & prioritization

Translate business goals into a sequenced Shopify and stack plan: dependencies, risks, and explicit deferrals—updated on a fixed cadence.

Included: Backlog hygiene, decision memos, exec-ready summaries

Not included: 24/7 on-call support (incident response scoped separately)

Vendor & build vs. buy counsel

Structured evaluation of apps, partners, and internal build options—with criteria your finance and legal teams can follow.

Included: RFP-style scorecards when useful, red-team review

Not included: Procurement negotiation on your behalf

Architecture & release governance

Lightweight guardrails: environments, change control, and definition of done—so velocity doesn’t outpace safety.

Included: Release checkpoints, risk framing

Not included: Full enterprise ITIL program

Leadership communication

Clear narratives for board or cross-functional forums: what shipped, what didn’t, and why—tied to metrics that matter.

Included: Quarterly readouts as needed

Not included: Standalone investor relations support

Operating rhythm

Step 1

Kickoff & charter

Goals, stakeholders, decision rights, and communication norms—clear and agreed. No vague “office hours.”

Step 2

Cadence & operating rhythm

Fixed meeting rhythm (e.g. biweekly working session + async updates). Every cycle ends with a concise recap of what moved and what’s next—no paper for its own sake.

Step 3

Triage & escalation

Incoming issues sorted: urgent vs. important, owned vs. advisory-only—so you don’t pay for reactive thrash.

Step 4

Quarterly review

Assess fit, scope, and outcomes. Adjust retainer or graduate to project-only work—no zombie retainers.

Replace this quote when you have client approval. Structure: specific outcome + what changed in how decisions were made.

Client name· Role, Company

Second testimonial placeholder—best if it speaks to cadence, clarity, or reduced vendor churn.

Client name· Role, Company

FAQs

No bench of juniors billing hours. You get senior judgment, explicit scope, and solutions your operators can live in—aligned to your internal team’s execution.

If you need a steady senior voice

Describe the team, the pressure, and what “good” looks like in 6–12 months. We’ll be direct about fit and cadence.

Structured retainers · No anonymous “hours banks”