Insights
Shopify strategy without the noise
Short essays for people who own outcomes—margin, conversion, and buyer trust. Catalogs, B2B journeys, tech tradeoffs, and the discipline to say no. Read what helps; skip what does not.
What you will take away
Most Shopify content chases trends. I write for operators under pressure: blunt tradeoffs, numbers where they matter, and frameworks you can reuse Monday morning.
If that is useful, get the notes in your inbox, or scroll on for the latest articles.
- Diagnosis before tactics—strategy tied to your constraints, not every merchant’s “replatform.”
- B2B, wholesale, and hybrid: where the catalog meets the CRM, approvals, and real buyer workflows.
- Performance and UX as revenue levers—not Lighthouse scores for their own sake.
- When to build, buy, or wait—and how to defend the call to your leadership.
From the notebook
Operator notes
I only email when there is something worth your time—frameworks, teardowns, and lessons from real engagements. No funnel theater.